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Event

“Moving Types – Lettern in Bewegung” (Moving Types – Letters in Motion)
Start date: 21. October
End date:  - 12. August
Start time: 09:00
End time: 17:00


Moving Types – Letters in Motion

A retrospective – from the beginnings of the film until today

 

Gutenberg-Museum Mainz, October 21st, 2011August 12th, 2012

 

Letters play an important role; they are used for information, can be found in films, and have become a part of our media culture. When text, image, and sound were combined, the design and transfer of written content had to meet a new challenge, which became evident in the 20th century. The exhibition “Moving Types – Letters in Motion” reflects the modern media development of “Letters in Motion” and this from the beginnings of the motion pictures until today. Mobile media systems like laptop, iPhone, and iPad had and impact on the design of letters and reading and so an ambitious, completely new and mobile exchange of information, which addressed different senses at the same time, was created.

 

The exhibition about letters in motion shows a retrospective of short films, film clips, commercials, and music videos. It presents historical and current examples, among which are an Oscar-winning logo animation and cinema intros like those of Matrix and James Bond. The main part of this exhibition is an open media lounge showing a panorama of outstanding examples of “Letters in Motion”. The exhibition refers to more than 200 international artists, filmmakers, and designers, such as Oskar Fischinger, Muriel Cooper, Paul Jeffrey Sharits, Jenny Holzer, Gary Hill, David Small, Alex Gopher, and Matthias Zentner. The examples of films are enriched with and completed by several interviews with well-known designers who were stylistic trendsetters.

 

One of the highlights is the museum’s media façade. The visitors can send messages via SMS. By doing so, they can change it and interactively contribute to its creation.

Since the beginning of the filmic avant-garde, outstanding works, which explored and used script in manifold ways, have been created. With its historical and at the same time also ironical approach, the exhibition wants to create awareness for “letters in motion” and this with respect to media technique and design. The exhibition was realized as a joint project between the Centre for Time-based Design (Mainz University of Applied Sciences / Institute for Media Design and Schwäbisch Gmünd University of Applied Sciences; under the direction of Prof. Anja Stöffler, Prof. Harald Pulch, and Prof. Ralf Dringenberg) and the Gutenberg-Museum in Mainz (Dr. Annette Ludwig).

Moving Types – Letters in Motion

Supporting Programme 2012

 

2012 Luminale – Biennale of the Culture of Light

April 15th // 07:30 – 09:00 p.m.

Exclusively for the 2012 Luminale: guided tour of the exhibition “Moving Types – Letters in Motion” (in German) with prosecco tasting. With museum director Dr. Annette Ludwig and the following curators: Prof. Ralf Dringenberg, Prof. Anja Stöffler, and Prof. Harald Pulch. Afterwards lounge music. With the assistance of and kindly supported by the Apple Premium Reseller ergo sum Mainz.

The media façade of the Gutenberg-Museum is an exclusive contribution that the City of Mainz makes to this year’s Luminale. Be fascinated with the history of animated letters and enjoy the “dancing letters” in and around the museum.

Fee: Euro 10.00 per person; booking is required: tel.: (++49) 6131-12-2686.

Kindly supported by RTL Creation, Richter light technologies, and the Rhineland-Palatinate Foundation for Culture (Stiftung Rheinland-Pfalz für Kultur).

 

Competition (Children’s Quiz) and Raffle with ergo sum, Mainz

April 21st // 02:00 p.m.

With ergo sum, Mainz (entry forms for the children’s quiz are available in the exhibition until prize draw). The winners will be drawn by Dr. Annette Ludwig (Director of the Gutenberg-Museum), Ralf Dringenberg and Anja Stöffler (curators), and ergo sum. Afterwards guided tour for children. All participants of the competition are cordially invited to take part.

 

Grand Morning Event with Lectures

April 22nd // 11:00 a.m.

“Dancing Letters and Text-machines. Concepts of Dynamic Text from Medieval times to Baroque era“. Lecture by Dr. Piotr Rypson / Warsaw National Museum (in English; translation into German).

 

“Denken durch Gestalten. Über Text-Bildbeziehungen” (Thinking by Designing. About the Relations between Text and Images).

Lecture (in German) by Prof. Bazon Brock, professor emeritus at Wuppertal University (Bergische Universität Wuppertal).

Welcoming speech by Prof. Dr. Gerhard. Muth (President of Mainz University of Applied Sciences). Introduction by Dr. Annette Ludwig (Director of the Gutenberg-Museum) and the team of curators: Prof. Ralf Dringenberg, Prof. Anja Stöffler and Prof. Harald Pulch.

Afterwards discussion (salty snacks, water, and wine will be at the visitors’ disposal).

Rypson / Biography

Rypson / Lecture / Abstract

Entrance fee: Euro 3.-.

 

Competition on the Occasion of St. John’s Night Festival (Johannisnacht)

May 1st – June 15th

SMS Messages to Gutenberg

Competition for children and young people (aged 8 – 18) from Mainz and surroundings:

Send a text message of letters in motion to Johannes Gutenberg, the father of modern printing. If possible, your SMS should be as revolutionary and spectacular as Gutenberg’s invention. Location: media façade of the Gutenberg-Museum.

Prize: Some money hot off the press, in the amount of Euro 300, 150, and 50.

More information (from April 30th, 2012 onwards) under: www.gutenberg-museum.de and www.moving-types.com.

 

Film Evening

May 31st // 07:00 p.m. (deferred to this date; original date was March 27th)

Presentation of films about “typography in motion”. These films were made by students of the universities of applied sciences in Mainz and Schwäbisch-Gmünd as well as in Poland. Afterwards discussion about current and new occupational fields in the film production sectors, the skills required for such a job and for the use of media with moving images. With Ulrike Schumacher, RTL Creation, Cologne; Martin Gessner, Upstart, Wiesbaden; Ralf Ott, Acht Frankfurt; and students of both universities.

Entrance fee: Euro 3.00 (free entrance for pupils and students; corresponding documentation is necessary).

Our special thanks go to the Apple Premium Reseller ergo sum Mainz for its support.

 

Exhibition Closing Event

August 12th // 11:30 a.m.

With museum director Dr. Annette Ludwig and the following curators: Prof. Ralf Dringenberg, Prof. Anja Stöffler, and Prof. Harald Pulch. Films referring to letters in motion will be shown in the auditorium.

 

Moving Types Workshop (in German)

May 19th // 12:00 – 04:00 m.

“Taster course” for young persons (aged 14 - 16); with Jasmin Lang and students of the Mainz University of Applied Sciences (Institute for Media Design).

This workshop comprises a guided tour of the exhibition “Moving Types” and the animation of a stop-motion typo film.

Workshop fee: Euro 5.00 per participant; booking is required: moving-types(at)fh-mainz.de.

 

Moving Types Workshop (in German)

June 30th / July 21st // 12:00 – 04:00 p.m.

“Taster course” for young persons (aged 16 - 19); with Jasmin Lang and students of the Mainz University of Applied Sciences (Institute for Media Design).

This workshop comprises a guided tour of the exhibition “Moving Types” and the animation of a stop-motion typo film.

Workshop fee: Euro 5.00 per participant; booking is required: moving-types(at)fh-mainz.de.

 

Guided Tours / Demonstrations

Guided Tours with the Curators of the Exhibition (in German)

April 1st / July 1st // 11:30 a.m.

 

With the following curators: Prof. Ralf Dringenberg, Prof. Anja Stöffler, and Prof. Harald Pulch.

Fee for guided tour: Euro 1.50 per person (and entrance fee).

 

Guided Tours on Sundays (in German)

May 6th / May 20th / June 10th // 11:30 a.m.

Fee for guided tour: Euro 1.50 per person (and entrance fee).

 

 

Guided Tour for Grandparents and Grandchildren (in German)

April 10th // 03:30 p.m.

Granny, Grandpa, and Grandchild – guided tour of the exhibition “Moving Types” for grandparents with their grandchildren (in German).

An exciting trip for grandparents and grandchildren who want to explore together the media history of the 20th century by means of smart pads; in collaboration with “Medienkompetenz am Mittwoch im Gutenberg-Museum Mainz “ (Media Literacy on Wednesdays at the Gutenberg-Museum Mainz).

Entrance fee: Euro 3.50 for grandparents with their grandchild(ren); booking is required: tel.: (++49) 6131-12-2686.

 

Other Guided Tours for Groups

Please call us to make an appointment; tel.: (++49) 6131-12-2640.

 

Demonstrations

April 17th / May 15th / June 2nd // 02:00 – 05:00 p.m.

“Writing as a Printing Process”. Demonstration by Gundela Kleinholdermann. Writing with special little rollers and offset printing ink is a calligraphic technique which was developed at the Druckladen of the Gutenberg-Museum. Visitors can also have a go at it.

 

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